Posts tagged as:

Business

Breaking off the business

December 25, 2009

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Over the last 45 days or so, I’ve used this blog to see if I could change my focus. Specifically, I wanted to know if I could write posts tailored to entrepreneurs, organizations and businesses. I’ve been encouraged by those entities, whether at speaking engagements or as a consultant, to talk more on business topics. [...]

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The battle between the biggest and the best

December 24, 2009

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Image by daftgirly via Flickr

It’s hard to become the biggest at something. For companies, it often means understanding market opportunities, what the masses want and beating the hell out of the competition in price. It’s not a field in which individuals can play without being a part of — or leading — an organization.
It’s [...]

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The missing revolution

December 21, 2009

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Image via CrunchBase

What if you threw a revolution and no one came?
Contenture is shutting down. No, you probably never heard of them and probably won’t miss them. And since I didn’t even know of the company until I saw notice of their demise, I won’t presume to offer cogent reasons why their [...]

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The 5 stages of tribalization

December 20, 2009

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There’s been a lot of talk lately about tribes. Much of if focused on how to build them. If fact, we operate within tribes on a daily basis. As this video from TEDx USC points out, everyone is in some stage of tribalization. Even those on the outside looking in.

My initial reaction was to ask [...]

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Do you need a website to do business online?

December 15, 2009

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Image by Bobasonic via Flickr

The future is almost here. No, really. In a few days it will be 2010. That’s the future.
As of late, I’ve been writing a lot about business. Specifically, how the digital world changes what it means to be “in business”. A catch phrase I’ve been using over the last year [...]

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Exceeding by reducing choices

December 14, 2009

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Image by evo_terra via Flickr

Given the choice, I think every business would choose to be remarkable. Certainly no one in business wants to provide a bad business experience. But I’m more troubled by those in business satisfied to deliver a staple experience.
Staples are things you have to have, or need on a regular basis. The [...]

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My inner math geek mucks up business metaphors

December 11, 2009

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Image by Beni Ishaque Luthor via Flickr

My inner math geek squirms a bit each time I pass along this equation:
CwF + RtB = $$
That’s inspired by Trent Reznor from Nine Inch Nails and simplified to the above by Mike Masnick of TechDirt. It describes the approach Nine Inch Nails is taking to marketing and business [...]

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5 Best Social Media Tools for Business You’re Not Using

December 10, 2009

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Image by chuck-reynolds via Flickr

Tonight at Social Media Club the topic is a deep dive into blogging, a panel discussion lead by Chris Conrey. Prior to the main event, I’m once again hosting Social Media 101.
The Phoenix chapter of SMC has grown significantly in the last six months, and it’s great to see people [...]

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Cultivating impatience in business

December 9, 2009

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Image via Wikipedia

I’m not a very patient man. My sense of time has always been a few clicks faster than those around me. This helped me in academics as a kid — but to a point. Impatience breeds boredom. And that leads to a host of issues with less-than-desirable outcomes.
But impatience can be — over [...]

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Strengthen your connections

December 8, 2009

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Image by vitroid via Flickr

Don’t underestimate the value of connections. While we (and by we I mean I) sometimes get caught up looking for ROI and hard, measurable facts, some things are more esoteric. Yet just as valuable.
When Google bought YouTube, they thought the asset was the impressions the videos would deliver. What they found [...]

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New FTC guidelines for bloggers are a bigger challenge for marketers

December 7, 2009

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Image via Wikipedia

Changes to FTC (Federal Trade Commission) guidelines on endorsements and testimonials were made active on December 1. And seven days later, I’m happy to report that I, a blogger, have not been sued. Neither, chance are, have you.
There was a huge stink about these proposed changes a few months back. Mob mentality won [...]

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Don’t scare off the new people

December 6, 2009

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Image by Getty Images via Daylife

There are only two types of “visitors” to your website, blog, profile, or account page1: Those who’ve never seen any of your stuff before, and everyone else. Converting the new visitor to a repeat visitor is a key goal for anyone in business. The definition of conversion varies, and we’ll [...]

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Clients and consultants both bring skills to the table

December 5, 2009

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Image by badlogik via Flickr

As a consultant, I get to work with a wide range of clients. My sweet spot is in transitional periods with an emphasis on making the transition to digital. Last year, I had the pleasure of working with a C-suite executive transitioning from a 30+ years at a single company to [...]

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Being an Expert Is Time-Sensitive

December 3, 2009

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Remember when you hung out your very own “expert” shingle? Oh, there’s no doubt that you deserved it. You knew as much — if not more — on the subject than anyone around you. And when the topic of your expertise came up, people immediately thought of you.
You received payment for the work you [...]

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When data is not your friend

November 30, 2009

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Image via Wikipedia

Here’s a new question you need to have at the ready: So what? Use it early and often, but use it primarily any time someone throws some stats or analysis at you.
I’m a data junkie. I admit it. I understood just enough in my college statistical mathematics class to prove to me that [...]

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Surviving in a reputation-based economy

November 28, 2009

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Image by kandyjaxx via Flickr

When I walk into a room, I assume I’m the smartest person there. Call it a character flaw if you will, but it’s really a survival trait expressed in the modern world. But my self-described smarts come at a price — I lack the ability to actually do many things. I’ve [...]

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One Size Does NOT Fit All

November 25, 2009

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Image by tripleman via Flickr

There exists a misalignment of goals between a speaker on stage and an audience member in attendance. And as the size of the audience grows, so does the misalignment. As a speaker, I have to appeal to everyone in the room. If you’ve been to one of my talks, you know [...]

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Flipping for local businesses

November 24, 2009

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Two or three beers into an #evfn at Whole Foods in Chandler, Tim Conley points a Flipat me and says “tell me how small businesses can use social media.” The result:

Hunt, Capture & Share by Evo Terra from Tim Conley on Vimeo.
I think I did remarkably well considering my self-induced disability and lack of [...]

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Personality shaping your presentation skills

November 22, 2009

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Image by G.I. Folk via Flickr

I spent the better part of my life with little care for how others perceived me. Truth be told, I still feel that way. But I understand that the world makes snap judgments based on initial impressions. I’m the only one responsible for that impression, which gives me the capability [...]

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PodCampAZ The Third – The End.

November 15, 2009

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PodCampAZ – Parting Shot

Originally uploaded by evo_terra

It’s over. Months of planning and countless hours of work by loads of volunteers all led up to two fantastic days enjoyed by hundreds. That’s how I’ll remember PodCamp AZ 2009.
Thanks to those of you who came. You’re the [...]

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