From the category archives:

Social Media Triage

Advertisers need social media triage

August 8, 2009

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Image by Corey Templeton via Flickr
Supposition: Any time survey data is used to support “trends”, be skeptical. In fact, you can ignore it all together. For all (yes, I said all) surveys are deeply flawed.
Take this report by the Association of National Advertisers. It’s purports to tell us that “marketers [are embracing] new media platforms, [...]

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Social media should make your city communicate better

July 29, 2009

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Image of City of Chandler, AZ
The government has invaded social media. No, don’t take that as a call to arms. I’m talking about a much lower-level invasion than that: Your city is on Twitter.
And on Facebook, YouTube, Photobucket and likely dozens more web 2.0 sites. Or they are busy trying to create their own. Some [...]

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Social media and the grocery store

July 28, 2009

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Whole Foods, on Ray Road in Chandler Arizona, is by far my favorite grocery store. That’s not the same thing as my preferred grocery store. It’s not the same thing as my closest grocery store. No, I used the word favorite, and I used that word on purpose.
Every employee I’ve encountered there has been fun, [...]

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Social Media Triage – Scaling back

March 20, 2009

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Image by Kevin Steele via Flickr
Tune in at 9:00a PDT Saturday at http://ustream.tv/channel/social-media-triage
There’s nothing wrong with jumping in with both feed. But sometimes, you jump in with dozens of feet, and then you realize that you only have two.
What do you do when you’ve done way too much and you feel yourself being stretched thin? [...]

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Saturday morning Social Media Triage live on Ustream.tv

March 12, 2009

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Image via CrunchBase
After successive and successful alpha and beta launches of my free weekly group version of Social Media Triage, I’m ready to make it official.
This Saturday morning at 9:00 Phoenix-time (currently PDT) I’ll kick off the group session by sharing some things I’ve learned about Yelp this week. After that, we’ll get in to [...]

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Social Media Triage beta launch on UStream.tv a success

March 7, 2009

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Update: Pulled my head out and figured out what was wrong with the Ustream.tv embedding. See? Everyone makes mistakes at this stuff. All part of the fun!
Earlier today I did the beta launch of my Social Media Triage on Ustream.tv. I think it went very well, and I’m indebted to those who graciously hung out [...]

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Social Media Triage LIVE on Ustream.tv – Alpha launch

February 24, 2009

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Image via Wikipedia
For months now I’ve been talking about Social Media Triage. It’s all about quick and actionable tactics — course corrections, if you will — for your current social and new media efforts. Hey, sometimes an outside eye helps. And lords know I’ve made enough mistakes in this field over time.
I’ve decided to [...]

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Do you tweet… like I do?

December 29, 2008

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Image by CRASH-candy via FlickrNewsflash #1: anyone claiming proficiency in any aspect of social media is making it up as they go along. Present company included.
Resist the temptation to alter your behavior because Social Media Expert suggested you do so. For every gem presented, the schmee (my word, run with it) probably exhibits one or [...]

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Launching Social Media Triage™ – Bite-sized Evo Terra goodness

December 3, 2008

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Image via WikipediaIf you’ve seen a M*A*S*H re-run, you know what triage is. It’s providing quick and immediate aid to those who need it the most. It’s patching a hole, fixing something that is broken, or getting something working that has stopped.
Social Media Triage™ is no different. Just with less icky stuff.
SMT assumes you’re already [...]

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Google Blog authors should subscribe to their own RSS feed

June 11, 2007

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Attention anyone who happens to write or knows someone who writes on the Official Google Blog: your company purchased Feedburner to get a handle on RSS (or Atom, in this case). Please drink your own kool-aid and subscribe to your own blog. If you did, you’d notice the same thing I’m pointing out in the [...]

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