The cost of doing things right
In preparation for my post/lecture/rant “5 Reasons Why Your Podcast Sucks” (I’m working on it, promise), today’s inspiration comes from Kent Nichols, one of the minds behind the wildly popular video podcast Ask A Ninja.
Ask A Ninja is one of the simplest show types to produce and just the hard costs of overhead (not paying either of us) is over $6k/episode.
Didja year that, kiddies? The costs of filming a single episode of Ask A Ninja is above six thousand dollars. That’s right. A camera. Some lights. And 3 - 5 minutes of professionally produced and edited video costs over $6,000 to get out the door.
Guess which part is the most expensive? I’ll give you a hint: it’s the PROFESSIONAL part.
How much do you invest in the PROFESSIONAL part of your podcast — audio or video?
